Search Engine Marketing

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The Search Engine Marketing course will teach you the basics of search engine optimization. You will learn the fundamentals of On-Page and Off-Page optimization techniques, web analytics, and keyword and content optimization.


You will learn how to apply these tools, techniques, strategies, and best practices to drive more traffic to your websites and how to align your search engine marketing efforts with other digital marketing strategies. 


Additionally, you will develop effective communication skills for use within the industry and with third party vendors concerning the use and impact of search engine optimization on marketing strategy.



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