Digital Marketing: Strategy and Planning

Course Code:
MKTG70060

Analyze fundamental marketing theories and apply the acquired knowledge to develop a digital marketing campaign plan that meets an organization¿s business and marketing goals. You will evaluate both internal and external forces affecting business operations, create a campaign strategy, identify an appropriate target audience, and develop a campaign¿s value proposition. Finally, you will create a fully articulated marketing campaign, complete with all strategic components, as well as budget and schedule details, to add to your professional portfolio.

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