This dynamic course takes students beyond the scoreboard and into the heart of the arena—where culture, commerce, and controversy collide. From high-stakes branding strategies to the global influence of geopolitics, students will dissect the forces shaping modern sports. Dive deep into pressing debates surrounding race, gender, and consumerism, and discover how athleticism reflects and reshapes society. Whether you're a fan, a future marketer, or a changemaker, this course challenges you to rethink what sports really stand for—and how they move the world.
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