Developing a Social Media Strategy

In this course, you will focus on skills-building and creating and implementing a social media strategy that includes identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. You will explore, identify and engage with online communities that support internal and external social media strategies. In addition, you are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, you will explore both best practices and cautions when designing social media strategies.

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