Skip to main content
advanced search options ›
Change cookie consent preferences Not Allowed
Last Viewed

Social Media Assistant (CCSMA) Information

« back to results

Image Social media is a dynamic, innovative field that has evolved into a channel for personal and professional communication and has grown to encompass several traditional business and communication practices. In this program, you will explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, and digital communication.

This program is recommended for individuals with professional backgrounds in several fields including marketing, advertising, communication, web design and writing/editing. The courses take place entirely online and do not require you to come to campus. There is no set class time, so you can complete your assignments when it’s most convenient for you while following the course deadlines.

Social media is a dynamic, innovative field that has evolved into a channel for personal and professional communication and has grown to encompass several traditional business and communication practices. In this program, you will explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, and digital communication. This program is recommended for individuals with professional backgrounds in several fields including marketing, advertising, communication, web design and writing/editing.

Students collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns within organizations, and how it supports employee engagement, retention, and corporate communication. Social media helps build a solid foundation for digital marketing and helps the learner gain applicable skills in the digital field. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities, and stay current in emergent trends in social media.

View All Program ›› Begin Registration ›› Request More Info ›

Program Details


Classes offered: 4
Classes required for completion: 4
Mandatory Classes: 4
Elective Classes: 0
Contact the Program Operations Specialist at ashley.mckernan@sheridancollege.ca
Classes in this 'Social Media Assistant' program may be taken in any order.
 

Courses Available for this Program

Developing a Social Media Strategy (MEDA70200) : Mandatory
In this course, you will focus on skills-building and creating and implementing a social media strategy that includes identifying and working with social m ......(more)
Digital Communication (MEDA70400) : Mandatory
In this course, you will explore how social media requires a different approach to communication and writing in terms of how you write, who you are communicatin ......(more)
Introduction to Social Media (MEDA70100) : Mandatory
Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current tre ......(more)
Monitoring and Measurement (MEDA70300) : Mandatory
In this course, you will explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, which tools are availab ......(more)
Featured Classes