Digital Marketing Foundations (CDMMT) Information

Digital Marketing Foundations represents the fastest growing new channels for branded communication, customer interaction, client engagement, design and delivery of an organization's branding. An understanding of effective strategies and techniques for this online channel has become critical for anyone considering a career in marketing management to help organizations maximize their reach to potential and current customers as well as consultants and entrepreneurs. The future is bright for digital marketing with plenty of job prospects and opportunities with the continually growing and evolving online environment.

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This Digital Marketing Foundations Recognition of Achievement program is designed to cover the fundamental aspects of digital marketing management and delve deeper into the areas of Social Media Marketing Strategies, and Search Engine Marketing. For those interested in being in the driver seat for your ompany's marketing decisions, start with this current and on-trend credential.

Upon completion of this program, students will be able to:

1. Create a digital marketing plan with sound marketing principles
2. Develop marketing strategies related to B2C and B2B marketing
3. Generate search traffic for a website using search engine optimization (SEO)
4. Use social media marketing strategies on platforms such as Facebook, Twitter, Instagram, and more

Digital Marketing Certificate

If you are interested in furthering your education in Digital Marketing, our program Digital Marketing Certificate is also available. This program consists of six (6) courses, including the three (3) fundamental courses part of the Digital Marketing Foundations Recognition of Achievement. Students will expand on their knowledge of digital marketing skills to include Students who are interested can easily pathway into our Certificate program after completion of this Recogntion of Achievement.

Contact Us

If you have any questions, please contact our Opportunity Centre at caps@sheridancollege.ca