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Social Media Assistant (CCSMA) Information

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Image Build practical skills for today’s social media landscape.


Sheridan’s Social Media Assistant Micro-Credential develops skills in social media strategy, digital communication, audience engagement and performance measurement. Learn how social media can support broader marketing, branding and communication goals.

Program Description

Social media is more than posting content - effective social media requires strategy, strong communication and an understanding of what drives results.

Sheridan’s Social Media Assistant Micro-Credential provides students with practical skills to plan, support and evaluate social media activities in professional and organizational settings. Students explore social media platforms and emerging technologies, learn to develop strategies aligned with marketing and communication objectives, and build skills for engaging online audiences.

Build skills for Social. Enrol today. 

Who Is This Program For?

This program is designed for students who are interested in developing practical social media skills for professional, organizational, or personal use. No previous social media experience or education required. 

What You'll Learn 

By the end of this program, students will be able to:

  • Develop social media strategies that support marketing, branding and communication goals.
  • Create effective digital communications for different audiences and platforms.
  • Select social media tools and approaches to support audience engagement.
  • Monitor and measure social media performance and use insights to improve strategy.

Career & Practical Outcomes

Graduates of this credential will have increased skills in social media strategy, digital communication, audience engagement, branding and performance measurement that can support work in marketing, communications, social media and related organizational roles.

Delivery Format

These are online classes delivered through OntarioLearn. 

Tuition & Fees 

Tuition is charged per course, as opposed to per program. The cost of textbooks is not included in the course fees. Any textbook requirements will be listed in the course outline. You can buy textbooks from the online Sheridan Campus Store.

How To Register & Next Steps

Click Begin Registration to enrol now or Request More Info to speak with an advisor.

You can also book an appointment with a Program Specialist for personalized guidance.

Contact Us

If you have any questions, please contact us at caps@sheridancollege.ca. 

View All Program ›› Begin Registration ›› Request More Info ›

Program Details


Classes offered: 4
Classes required for completion: 4
Mandatory Classes: 4
Elective Classes: 0
Contact the Program Operations Specialist at ashley.mckernan@sheridancollege.ca
Classes in this 'Social Media Assistant' program may be taken in any order.
 

Courses Available for this Program

Developing a Social Media Strategy (MEDA70200) : Mandatory
In this course, you will focus on skills-building and creating and implementing a social media strategy that includes identifying and working with social m ......(more)
Digital Communication (MEDA70400) : Mandatory
In this course, you will explore how social media requires a different approach to communication and writing in terms of how you write, who you are communicatin ......(more)
Introduction to Social Media (MEDA70100) : Mandatory
Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current tre ......(more)
Monitoring and Measurement (MEDA70300) : Mandatory
In this course, you will explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, which tools are availab ......(more)
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