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Applied Market Research

Course Code:

Develop a user oriented approach to the acquisition and analysis of marketing research information for marketing management decision making. Become involved in all aspects of research information for marketing management decision making including problem definition, research design, sample selection, collection, computer data reduction, analysis, formulation of recommendations and presentation of results or management action. Software requirement: MS Word.
Prerequisite(s) BUSM70011 Statistics

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Day(s) / Time(s) Campus Start Date Sessions Price Select
- Online (Ont Learn) Sep 8, 2020 - $418.31

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