Digital Marketing Implementation: Owned Media

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Implement your digital marketing campaign plan from Course 1* (Digital Marketing Strategy and Planning) by using owned media to demonstrate your understanding of an organization¿s business and marketing needs. With the skills you develop, you will be able to use media channels including Facebook, Instagram, Twitter, LinkedIn, and email marketing to employ effective marketing strategies. Hone your marketing tactics such as search engine marketing (SEM), social media marketing, and content marketing to engage and attract the campaign¿s audience. Finally, you will assess the campaign¿s overall performance and effectiveness using data analytics tools and apply feedback to add to your professional portfolio.

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