Digital Marketing Implementation: Paid and Earned

Course Code:
MKTG70062

Implement your digital marketing campaign plan with your culminated knowledge by using paid and earned media channels to demonstrate your understanding of an organization¿s business and marketing needs. You will be able to use media channels including Google Ad, Facebook Ad, YouTube Ad, and influencer marketing while developing effective marketing strategies and messages to engage with key market segments. Hone a variety of key marketing tactics such as search engine optimization (SEO), online advertising, and customer relationship management (CRM). Finally, you will assess the campaign¿s overall performance and effectiveness using data analytics tools and apply feedback from Courses 1 and 2* to add to your professional portfolio.

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