Micro-credential:

Digital Marketing

Micro-credential

Earn a 360°view of marketing with Sheridan's new Digital Marketing Micro-Credential! You'll gain the foundational skills needed to successfully execute corporate and consumer marketing strategies, all while utilizing both digital marketing platforms and paid media channels. This accelerated program offers students the ability to complete in record time!

The possibilities of digital marketing are endless. Enrol today. 

These courses are part of the Digital Marketing Program.

Course Name / Code Expected Availability Select

Successfully Complete Three(3)

Requirement of 6 credits - All 6 from compulsory courses

Digital Marketing Implementation: Owned Media
Course Code:
MKTG70061
Fall
Yes
Winter
Yes
Spring
Yes
Digital Marketing Implementation: Paid and Earned
Course Code:
MKTG70062
Fall
Yes
Winter
Yes
Spring
Yes
Digital Marketing: Strategy and Planning
Course Code:
MKTG70060
Fall
Yes
Winter
Yes
Spring
Yes

Program Delivery

This is a part-time program and is delivered via virtual (synchronous) classroom.

What are Micro-Credentials?

Micro-Credentials certify an individual’s achievements in specific skill sets and differ from traditional credentials, such as degrees or diplomas. They are shorter, personalized, and enables employment in specific roles. At the end of this program, you will receive an official document credential from Sheridan Continuing & Professional Studies. 

Program Description

Welcome to the wide world of Digital Marketing. If you're looking to jump start a career in the field, or perhaps add on some amazing digital marketing skills to your current experience, this is the credential for you. With Sheridan's new Digital Marketing Micro-Credential, students will gain the foundational knowledge needed to successfully execute corporate and consumer marketing campaigns, all while incorporating use of digital marketing platforms (Facebook, Instagram, Twitter, and more) and paid media channels (Google Ads, Facebook Ads, YouTube Ads, and more). In this accelerated offering, students will be equipped to launch and analyze their own marketing campaigns in record time. 

Upon completion of this program, students will be able to:

  • Create a digital marketing campaign to meet marketing objectives
  • Identify target audiences
  • Execute a campaign on digital marketing channels 
  • Assess campaign performance using data analytics tools 
  • and more!

A 360°approach to marketing. Enrol today. 

Recommended Program Pathway

For those just entering the program, the recommended program pathway is:

Digital Marketing Certificate

If you are interested in furthering your education in Digital Marketing, our Digital Marketing Certificate program is also available. This program consists of six (6) additional courses. Students will expand on their digital marketing skills to include knowledge on mobile marketing, search engine marketing, social media marketing strategies, and more. Students who are interested can easily complete this additional credential.

Contact Us

If you have any questions, please contact our Opportunity Centre at caps@sheridancollege.ca or 905-874-4440.