Business Marketing and Sales:

Marketing & Sales

Sheridan Certificate

Understanding how to market your product or service offering is critical to drive business growth.  Marketing professionals are required to continually update their skills and expertise. Sheridan's Marketing and Sales Certificate is designed to provide you with the fundamental skills and knowledge to build and execute on marketing strategies.

NOTE: As of Summer 2021, this program is in the process of being phased out. We will not be accepting new students. Students will have until the end of Spring 2022 to complete all the course requirements. 

More information is available in the Program Description tab.

These courses are part of the Marketing & Sales Program.

Course Name / Code Expected Availability Select

Compulsory Course(s)

Successfully Complete Eight (8) Courses.

Fundamentals of Digital Marketing Management
Course Code:
MKTG70020
Fall
Yes
Winter
Yes
Spring
Yes
Managing Customer Relationships
Course Code:
MKTG70023
Fall
Yes
Winter
Yes
Spring
Yes
Marketing Plan Development
Course Code:
MKTG70022
Fall
Yes
Winter
Yes
Spring
Yes
Marketing Principles 1
Course Code:
MKTG70018
Fall
Yes
Winter
Yes
Spring
Yes
Marketing Principles 2
Course Code:
MKTG70019
Fall
Yes
Winter
Yes
Spring
Yes
Marketing Promotion Strategies
Course Code:
ADVG70002
Fall
Yes
Winter
Yes
Spring
Yes
Professional Selling Skills
Course Code:
SALE70004
Fall
Yes
Winter
Yes
Spring
Yes
Supply Chain Management for Marketers
Course Code:
MKTG70021
Fall
Yes
Winter
Yes
Spring
Yes

Related Course(s)

You may be interested in other courses in this field

Applied Market Research
Course Code:
MKTG70001
Fall
Yes
Winter
Yes
Spring
Yes
Statistics
Course Code:
BUSM70011
Fall
Yes
Winter
Yes
Spring
Yes

Program Discontinuation

As of Summer 2021, this program is in the process of being phased out. We will not be accepting new students. Students will have until the end of Spring 2022 to complete all the course requirements. 

Program Delivery

This program is delivered via virtual (synchronous) and online (asynchronous) classroom.

Program Description

You will gain foundational skills in the Sheridan Marketing & Sales Certificate that will help you understand the foundations of marketing, implement effective digital marketing initiatives, learn about customer retention strategies, enhance supply chains, build successful business relationships, and become adept at professional selling. The world of marketing and sales is constantly evolving. Our courses will help prepare you stay current by depending your knowledge in the marketing areas that are most relevant to you. Whether you are a seasoned marketing professional or looking to break into the world of marketing, this certificate program will make sure you have specialized knowledge and skills to succeed in this growing area.

Recommended Program Pathway for Discontinuation

We will be scheduling courses within the Marketing & Sales program until Spring 2022 to give everyone the opportunity to complete this certificate. Below is a schedule for which you can complete the required course(s) left in your program: 

Course CodeDescriptionSpring 2021Fall 2021Winter 2022Spring 2022
MKTG70020Fundamentals of Digital MarketingXXXX
MKTG70023Managing Customer RelationshipsN/AN/AXN/A
MKTG70022Marketing Plan DevelopmentN/AXN/AN/A
MKTG70018Marketing Principles 1N/AXN/AN/A
MKTG70019Marketing Principles 2N/AN/AXN/A
ADVG70002Marketing Promotion StrategiesXN/AN/AN/A
SALE70004Professional Selling SkillsXN/AN/AN/A
MKTG70021Supply Chain Management for MarketersN/AN/AXN/A

Contact Us

If you have any questions, please contact our Opportunity Centre at caps@sheridancollege.ca or 905-874-4440.

Sample Marketing job titles:

  • Marketing Coordinator
  • Assistant Brand Manager
  • Brand Manager
  • Assistant Marketing Manager
  • Marketing Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • Market Research Manager
  • Product Manager
  • Assistant Product Manager
  • Marketing Communications Manager


Sample Sales job titles:

  • Sales Coordinator
  • Sales Analyst
  • Junior Account Manager
  • Key Account Manager
  • National Account Manager
  • Customer Development Manager
  • National Business Manager
  • Customer Business Manager
  • Client Service Manager