Marketing Principles 1

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Knowing the guiding principles of marketing is key to launching a successful and impactful campaign. Learn what’s required to achieve success in today’s competitive marketplace both nationally and internationally. From consumer behaviour to distribution and promotion to market research techniques, get the knowledge to be a savvy marketing professional. By course completion you’ll have the skills to ensure budgets are spent appropriately, know how brands are created, and understand the value of assessing the various types of advertising activities.

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