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The Social Media Marketing Strategies course will teach learners how to design a social media marketing strategy by using online resources and social media formats (e.g. email, blogging, etc.). Students learn strategies, methods, and techniques to effectively use Social Media Marketing Strategies as part of Digital Marketing Management (DMM) objectives. Students review current social media platforms and gain an understanding of the advantages and disadvantages these marketing touch points have on DMM. Social Media content marketing as well as branding strategy and appropriate tactics and tool sets will be developed and applied. Techniques and strategies for effective Social Media advertising will be developed. As part of DMM strategy, a return on investment (ROI) toolset will be provided to show the effectiveness of Social Media Marketing Strategies. Please make sure to view specific course delivery details (date and class information) by clicking the '+' icon in each class listing.
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