Business Marketing and Sales:

Digital Marketing

Sheridan Certificate

Marketing is everywhere—obvious in some places and invisible in others. Virtually every business and organization needs marketers on their team who can foster their goals on the growing frontier of digital marketing.

Sheridan’s Digital Marketing Certificate is the answer to the challenges of working in a market where print and broadcast are being replaced with interactive digital media. It’s designed to establish essential skills for those who are seeking entry-level marketing roles, and also to let those with marketing experience apply their skillset in this crucial modern context.

 

More information is available under the Program Description tab.

These courses are part of the Digital Marketing Program.

Course Name / Code Expected Availability Select

Compulsory Course(s)

Successfully Complete Six(6) Courses

Applied Project for Digital Marketing
Course Code:
MKTG70040
Fall
Yes
Winter
Yes
Spring
Yes
Data Acquisition and Marketing Analytics
Course Code:
MKTG70038
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Fundamentals of Digital Marketing Management
Course Code:
MKTG70020
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Mobile Marketing
Course Code:
MKTG70036
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Search Engine Marketing
Course Code:
MKTG70026
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Social Media Marketing Strategies
Course Code:
MKTG70025
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class

Elective Course(s)

Successfully complete one(1) of two (2) of the following courses

Programmatic Advertising
Course Code:
MKTG70035
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Project Management
Course Code:
MGMT70023
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class

Digital marketing is becoming a necessity in modern business. Companies in every sector are looking for people with digital skills to create content and campaigns that capture the attention of their target audience and achieve their business objectives. Creative thinkers with digital marketing skills are increasingly in high demand.

 

Sheridan’s digital marketing certificate is for those looking for an entry-level marketing position, or those seeking to upgrade their marketing knowledge with digital essentials for the current business world.

 

The certificate’s courses will teach students to use both the foundational and specialized tools needed to take marketing campaigns from early planning stages to successful execution. Courses are taught by faculty with both academic standing and experience in the marketing field, who have working insight of industry best practices and standards.

Topics covered in this certificate include digital marketing fundamentals, marketing with search engines, social media platforms and mobile. Students will also learn to gather and analyze data to inform future marketing plans.

The certificate can be completed in as little as a year, or at the student’s chosen pace. The courses are offered both in-person and online, which means students can study in the way that best suits their busy lifestyle.

 Recommeded program path for students. Students can take any courses in any order as long as prerequisities are met.

 

Term 1MKTG70020 Fund. of Digital Marketing Management
Term 2

MKTG70026 Search Engine Optimization, MKTG70025 Social Media Marketing Strategies

Term 3MKTG70036 Mobile Marketing, MKTG70038 Data Acquisition and Marketing Analytics
Term 4 MKTG70040 Applied Project for Digital Marketing

Elective(s) 1 of:

can be taking anytime: 

MKTG70035 Programmatic Advertising, MGMT70023 Project Management