Digital Marketing

Business Marketing and Sales:

Sheridan Certificate

Marketing is everywhere - obvious in some places and invisible in others. Virtually every business and organization needs marketers on their team who can foster their goals on the growing frontier of digital marketing.

Sheridan’s Digital Marketing Certificate is the answer to the challenges of working in a market where print and broadcast are being replaced with interactive digital media. It’s designed to establish essential skills for those who are seeking entry-level marketing roles, and also to let those with marketing experience apply their skillset in this crucial modern context.

Enter the wide world of digital marketing. Enrol today.

These courses are part of the Digital Marketing Program.
Course Name / Code	Expected Availability	Select
Compulsory Course(s) Successfully Complete Six(6) Courses
Applied Project for Digital Marketing Course Code: MKTG70040	Fall Yes Winter Yes Spring Yes
Data Acquisition and Marketing Analytics Course Code: MKTG70038	Fall Yes Winter Yes Spring Yes	Find a Class
Fundamentals of Digital Marketing Management Course Code: MKTG70020	Fall Yes Winter Yes Spring Yes	Find a Class
Mobile Marketing Course Code: MKTG70036	Fall Yes Winter Yes Spring Yes	Find a Class
Search Engine Marketing Course Code: MKTG70026	Fall Yes Winter Yes Spring Yes
Social Media Marketing Strategies Course Code: MKTG70025	Fall Yes Winter Yes Spring Yes	Find a Class

Program Delivery

This program is delivered via online (asynchronous) and virtual (synchronous) classroom.

Program Description

Digital marketing is becoming a necessity in modern business. Companies in every sector are looking for individuals with digital skills to create content and campaigns that capture the attention of their target audience and achieve their business objectives. Creative thinkers with digital marketing skills are increasingly in high demand.

Sheridan’s Digital Marketing Certificate is for those looking for an entry-level marketing position, or those seeking to upgrade their marketing knowledge with digital essentials for the current business world. The certificate’s courses will teach students to use both the foundational and specialized tools needed to take marketing campaigns from early planning stages to successful execution. Courses are taught by faculty with both academic standing and experience in the marketing field, who have working insight of industry best practices and standards.

Topics covered in this certificate include digital marketing fundamentals, marketing with search engines, social media platforms and mobile. Students will also learn to gather and analyze data to inform future marketing plans.

Upon completion of this program, students will be able to:

Develop social media advertising and digital marketing objectives
Understand various social media platforms and their usefulness
Create a digital marketing plan related to B2B and B2C marketing
Describe current trends and their affect on the changing marketing landscape
Adapt marketing strategies to the mobile-user experience
Analyze web and social media analytics and reports to make marketing decisions

Enter the wide world of digital marketing. Enrol today.

Recommended Program Pathway

For those just entering the program, the recommended introductory courses are:

The required last course is:

MKTG70040 Applied Project for Digital Marketing

This course will encompass all of the material(s) learnt in the previous courses, and can only be completed at the end of the program.

If desired, students can complete this certificate in as little as one (1) year time. The recommended program pathway for those students who wish to finish the credential in one (1) year time is below. Please note this is subject to course availability:

Term 1	MKTG70020 Fundamentals of Digital Marketing Management
Term 2	MKTG70025 Social Media Marketing Strategies MKTG70026 Search Engine Optimization
Term 3	MKTG70036 Mobile Marketing MKTG70038 Data Acquisition and Marketing Analytics
Term 4	MKTG70040 Applied Project for Digital Marketing