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Business Marketing and Sales:

Digital Marketing

Sheridan Certificate

Marketing is everywhere - obvious in some places and invisible in others. Virtually every business and organization needs marketers on their team who can foster their goals on the growing frontier of digital marketing.

Sheridan’s Digital Marketing Certificate is the answer to the challenges of working in a market where print and broadcast are being replaced with interactive digital media. It’s designed to establish essential skills for those who are seeking entry-level marketing roles, and also to let those with marketing experience apply their skillset in this crucial modern context.

Enter the wide world of digital marketing. Enrol today. 

Recommended Program Pathway

For those just entering the program, the recommended introductory courses are:

The required last course is:

These courses are part of the Digital Marketing Program.
Course Name / Code Expected Availability Select

Compulsory Course(s)

Successfully Complete Six(6) Courses
Applied Project for Digital Marketing
Course Code:
MKTG70040
Fall
Yes
Winter
Yes
Spring
Yes
Data Acquisition and Marketing Analytics
Course Code:
MKTG70038
Fall
Yes
Winter
Yes
Spring
Yes
Fundamentals of Digital Marketing Management
Course Code:
MKTG70020
Fall
Yes
Winter
Yes
Spring
Yes
Mobile Marketing
Course Code:
MKTG70036
Fall
Yes
Winter
Yes
Spring
Yes
Search Engine Marketing
Course Code:
MKTG70026
Fall
Yes
Winter
Yes
Spring
Yes
Social Media Marketing Strategies
Course Code:
MKTG70025
Fall
Yes
Winter
Yes
Spring
Yes

Related Course(s)

You may be interested in other courses in this field
Digital Marketing for Small Business
Course Code:
MKTG70243
Fall
Yes
Winter
Yes
Spring
Yes

If you have any general questions about Continuing and Professional Studies at Sheridan, please feel free to contact our Opportunity Centre at caps@sheridancollege.ca or 905-874-4440.

 

Program Delivery

This is a part-time program and is delivered via online (asynchronous) and virtual (synchronous) classroom.

Program Description

Digital marketing is becoming a necessity in modern business. Companies in every sector are looking for individuals with digital skills to create content and campaigns that capture the attention of their target audience and achieve their business objectives. Creative thinkers with digital marketing skills are increasingly in high demand.

Sheridan’s Digital Marketing Certificate is for those looking for an entry-level marketing position, or those seeking to upgrade their marketing knowledge with digital essentials for the current business world. The certificate’s courses will teach students to use both the foundational and specialized tools needed to take marketing campaigns from early planning stages to successful execution. Courses are taught by faculty with both academic standing and experience in the marketing field, who have working insight of industry best practices and standards.

Topics covered in this certificate include digital marketing fundamentals, marketing with search engines, social media platforms and mobile. Students will also learn to gather and analyze data to inform future marketing plans.

Upon completion of this program, students will be able to:

  • Develop social media advertising and digital marketing objectives 
  • Understand various social media platforms and their usefulness 
  • Create a digital marketing plan related to B2B and B2C marketing 
  • Describe current trends and their affect on the changing marketing landscape 
  • Adapt marketing strategies to the mobile-user experience 
  • Analyze web and social media analytics and reports to make marketing decisions 

Enter the wide world of digital marketing. Enrol today. 

Recommended Program Pathway

For those just entering the program, the recommended introductory courses are:

The required last course is:

This course will encompass all of the material(s) learnt in the previous courses, and can only be completed at the end of the program. 

If desired, students can complete this certificate in as little as one (1) year time. The recommended program pathway for those students who wish to finish the credential in one (1) year time is below. Please note this is subject to course availability: 

Term 1
  • MKTG70020 Fundamentals of Digital Marketing Management
Term 2
  • MKTG70025 Social Media Marketing Strategies
  • MKTG70026 Search Engine Optimization
Term 3
  • MKTG70036 Mobile Marketing
  • MKTG70038 Data Acquisition and Marketing Analytics
Term 4
  • MKTG70040 Applied Project for Digital Marketing

 

 

 

 

 

 

 

 

 

 

 

Digital Marketing Foundations Recognition of Achievement

If you are unsure of committing to the full certificate, our program Digital Marketing Foundations Recognition of Achievement is also available. This program consists of three (3) courses that lay a foundational knowledge in digital marketing principles and practices. Students will gain fundamental knowledge needed to create solid marketing, search engine, and social media plans. This is a perfect introductory credential for those who wish to test out a new field of study, or quickly upskill for current trends. Students who complete this credential can easily pathway into our Certificate program after completion.

Contact Us

If you have any questions, please contact our Opportunity Centre at caps@sheridancollege.ca or (905) 845-9430 option 3.