Business Marketing and Sales:

Mobile Marketing

Recognition Of Achievement

Consumers are on-the-go and constantly use their mobile devices. This means that mobile marketing skills are essential for marketers. Learn about this evolving area, digital communication techniques and create mobile marketing strategies.

More information is available under the Program Description tab.

We recommend that you have prior marketing knowledge or take Marketing Principles I and/or II before pursuing this ROA if this is the first time that you’re pursuing a marketing related program.

 

These courses are part of the Mobile Marketing Program.

Course Name / Code Expected Availability Select

Compulsory Course(s)

Successfully Complete Three (3) Courses

Best Practices and Issues in Mobile Marketing
Course Code:
MKTG70039
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Building a Mobile Marketing Campaign
Course Code:
MKTG70040
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Developing a Mobile Marketing Strategy
Course Code:
MKTG70036
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Mobile Analytics
Course Code:
MKTG70038
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Mobile Applications for Business
Course Code:
MKTG70037
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class

Related Course(s)

You may be interested in other courses in this field

Fundamentals of Digital Marketing Management
Course Code:
MKTG70020
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Marketing Principles 1
Course Code:
MKTG70018
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class
Marketing Principles 2
Course Code:
MKTG70019
Fall
Yes
Winter
Yes
Spring
Yes
Find a Class

In this program, you’ll learn how mobile marketing enhances the marketer's ability to position products and services, as well as attract, build, enhance, maintain and manage customer relationships.

In addition, you’ll:

  • Create a mobile marketing strategy
  • Learn mobile applications for business
  • Get experience with mobile measurement and analytics to determine market potential, and
  • Build a mobile marketing campaign. Learn in a flexible, online environment that fits your schedule.
     

This program is designed for those currently working in a marketing role, looking to gain a deeper understanding of mobile environments or for those who would like to enter the field of mobile marketing.

Sample job titles include:

  • Digital Marketing Manager
  • Marketing Program Specialist
  • Marketing Manager, Mobile Engagement
  • Mobile Marketer